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Social networks have changed people’s lives forever. Today, we can hardly live without the Internet. Talks, ordering taxis, food, playing tickets, making an appointment with a doctor and everything else went online. Over the last 20 years, it has become an important part of our lives. We use it every day in communication with friends, family and business associates. So, now there is a huge amount of data on the Internet that refers to the most common parts of people’s lives around the world.
They are recorded forever and stored on many platforms, and this is a great opportunity for companies that use internet marketing in their business. Based on this data, they can conduct an analysis and raise their business to a higher level. It is an opportunity to increase the customer base, eliminate shortcomings in the business and increase profits. However, the data also serve as evidence of criminal acts and other proceedings used during the trial. Find out more about it below.
Do social networks remember everything?
You’ve probably heard many times how social media remembers every action you take and that’s the complete truth. This means that every message of yours has been recorded within the platform, even the one you did not send. Platforms can collect different data patterns. For example, they can learn a lot about the user only based on the dynamics of typing and swiping. Based on this data, companies get a picture of the user.
The most obvious information is IP address, device model, mobile operator, time zones, etc. These are the standard data by which the algorithm works. If you allow a social network to access your contacts, they can be shared with others, but each social network will use them for different purposes. Companies use special algorithms to tailor content to you or your interests. This applies to all social networks.
What are social media records?
These are data on social networks that are kept if evidence is needed during an investigation or court proceedings. Information about time, date, location are just some of the data that could be used as an alibi in court. Some examples of social networks are Facebook, Instagram, Twitter, etc. Gathering evidence through social media should be fairly simple, but only if you can verify the authenticity of the footage.
The reason for conducting the analysis can be slander that people say to each other on social networks. Many people think that this is the perfect platform for pranks, fiction or insulting others, and they are not even aware of the risk they are taking. Commentators can bear a great deal of responsibility, as a particular case can end up in court and fines are generally very expensive.
Evidence of personal injury
Personal injury is another reason to hire a lawyer or professionals like those behind truepeoplecheck.com to investigate the victim. He will look for information that confirms that the injury did not affect all aspects of his life. You would be surprised how much data digital platforms can contain. They are also widely used to collect police evidence such as messages, photographs, etc. This is especially useful for novice criminals who are active online.
Evidence of a potential employee
When we talk about fraudsters, we must also mention employers. All companies have a serious task when hiring new workers. Unfortunately, resume is no longer enough to determine if a person is suitable for your company. Shortlisted candidates are generally investigated.
Based on social media, you can find out a lot about the behavior of employees and find out if their views coincide with the views of the company. Employers focus on comments, posts, profile content and other important information. Social networks give you an insight into someone’s character, their beliefs and life.
Evidence in the case of divorce and guardianship
Divorce and guardianship cases also require social media analysis. Evidence of interactions is then presented and people are connected based on places and events. This is mostly done when the reason for divorce is infidelity, but if custody is involved in the case, the investigation becomes even more serious. Then the lawyer will investigate the social life of the person, his acquaintances and activities. Social networks often provide evidence of a lack of attention to children.
Difficulty in gathering evidence
Although it is very easy to hide a page on Instagram and record comments, messages and some other important information, that is not enough. Evidence like this can be false, because Photoshop is available to everyone today. Profiles, comments and the whole story can be completely staged by fraudsters, but there are many other difficulties.
Even if the evidence is completely valid, Instagram and other social networks are updated frequently, which means that the evidence will be quite different from the current look of a particular digital platform. These are just some of the obstacles that people encounter while gathering evidence from social media. Fortunately, there is a technology that resists all challenges and enables data analysis. A good alternative is to use a WARC file, as this will save the website accurately at a given time. This includes working links, videos and dynamic elements.
Data collection tools
If you want to collect and analyze data from social networks, you need something simple. It is also important that data show successful metrics and are collected from multiple sources. For example, you can use Excel to collect this data in a cross-table that is not difficult to use. Depending on the amount of information that is relevant to your goals, you can choose from a large number of tools.
Thanks to great features, all media data will be displayed in a visual format and transformed. You can develop such information and share it with others. In addition, it is possible to predict the possibility based on historical data. This approach allows you to monitor current trends, collaborate with experts or other stakeholders.
Conclusion:
Working in the fraud sector means a lot of work. Although social media is a rich source of information, it is necessary to choose the appropriate approach. In this way, valid data is obtained that can be used as evidence during litigation.